Creative Ideation

I’m forever in creation mode in my own mental space. When opportunity is sought by a partner or client, or better yet, two entities, I flourish off of the assigned direction. It ignites an awesome flow of genie creativity. That’s where I collaboratively lead the ideation process for a given media goal or project venture. Options are always included, and I rarely miss the opportunity to add something that should be. My lesson over the years has more so been what to shave off, so to keep concepts focused, and spacious. Invisible grammar police are always leaning over my shoulder, ensuring that copy gets a thorough review.

How can we use Medium X to help our Project Y achieve Goal Z?

Creatively interweaving those unknowns is where I add value prolifically—whether I’m helping to generate a fleshed out concept, or there to guide it through to completion.

Creative + Business Development

Translating creativity seamlessly and transparently to transact a sale is critical. I not only have great experience in sales and business development, I revel in the accurate and intelligent translation of creative proposals to all kinds of partners and clients. Creativity and business development to me are one in the same, and I am a bridge between the two.

How to educate and excite The Board/Client/Partner about Project Y, using Medium X, to achieve a mutual Goal Z?

Part of the translation is done in the proposals themselves. But the first time the ideas come to life is in the meeting room.

Each step is crucial.